The following are terms that you may find within Q2 SMART.
- Ad
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An ad is an image promoting a product, service, or message that appears in an end user’s online banking interface.
- Adoption
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An adoption represents a digital banking user who adopts a product during the time period selected in the UI.
- Audience
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An audience determines who a campaign targets. Specify an audience to determine which users are included or excluded from a campaign.
- Campaign
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A campaign is a collection of one or more ads targeted at a specific audience. In Q2 SMART, you define the campaign type, audience, ad placement, and further details
- Clicks
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A click is counted when a user clicks on an ad. On mobile devices, selecting more does not count as clicks—it counts as impressions.
- Conversion
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A conversion represents a digital banking user who was in a campaign audience, saw an ad impression, may or may not click the ad, and adopts the product during the campaign time period.
- Conversion value
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The monetary amount assigned to each conversion in USD format for a specific campaign.
- Impression
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An impression is counted the first time a user sees an ad displayed in UUX, and any subsequent carousel display does not get counted. If a user returns to a page, an ad carousel will count again as an impression. On mobile devices, an impression is counted after the user selects More to see the right rail ads.
- Product tags
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Product tags allow you to group and categorize products in a nonrestrictive way.
- Recency, Frequency, and Monetary Value (RFM)
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The RFM score is calculated using the average of the normalized rank of recency, frequency, and monetary values.
- Recommended audiences
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Recommended audiences allow you to identify the target audience for your campaign by using the preferences of similar end users to identify the likelihood that a targeted user will be interested in a certain product from your FI.
- Total current conversion value
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The total monetary amount the campaign has resulted in, based on the conversion value that was applied.
- Trait
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A trait represents a group of people who exhibit a shared behavior. Traits are the building blocks of campaign audiences, which you can use to target users in a campaign.