Q2 SMART is a digital platform that allows you to identify a target audience and manage multiple personalized promotional campaigns.
Using data from the Q2 banking platform, you can build audiences from a variety of data points, such as machine-learning insights, product and feature adoption, and user demographics. These audiences are saved so they can be used for multiple marketing strategies or channels.
SMART offers campaign-building and analytics in a straightforward and comprehensible format, allowing for effective and efficient marketing within digital banking platform ad spaces. SMART can be accessed via the appropriate URL for your Financial Institution's (FI's) ABA or through the Q2 SMART tile within Q2 Console. For further login information, see System requirements.