Use campaign reports to quickly monitor the effectiveness of your campaign based on a variety of metrics. You can access campaign reports by selecting the menu icon for a campaign on the Campaigns page.
Note
Changing the audience for a campaign will affect the reported data going forward; however, changing the ads or art used for a campaign will not affect the data. Refer to Managing campaigns for more information.
Campaign reports contain data for the following areas:
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Impressions—the number of unique times ads in the campaign were displayed to users.
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Clicks—the number of times users clicked on an ad in the campaign.
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Clickthrough rate (CTR)—the percentage of viewers who clicked on an ad in the campaign.
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Conversions—the number of users who adopted the targeted product or used the targeted feature during the time frame of the campaign
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Conversion value—the monetary amount assigned to each conversion (in USD format) for that campaign.
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Total current conversion value—the total monetary amount the campaign has resulted in, based on the conversion valued applied. Multiplying the Conversion value by the number of conversions equals the total current conversion value.
Each campaign report contains a graph that updates dynamically as you select the various information cards at the top of the page. While the information cards contain a high-level overview of impressions, clicks, CTR, and conversions, the graph allows you to drill deeper into the data.
The x-axis of the graph contains the date range, and the y-axis of the graph contains a numeric value or percentage, depending on which metric you view.
Note
Use the date picker at the top left of the page to adjust the data that appears. A flag icon on a campaign indicates a change occurred. If multiple changes occurred on the same day, a number appears next to a flag. Hover over a flag to see details about the change(s).