Added traits to Trait Store
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Small business users—this trait indicates whether a user is classified as a small business. FIs can use this trait to target small business owners. (ECOM-6488)
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User's age—this trait describes the user's age in years. FIs can use this trait to segment audiences by age range. (ECOM-5435)
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Number of accounts—this trait describes how many accounts the user has. FIs can use this trait for campaigns targeting users to open additional accounts. (ECOM-6841)
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Loan payment due within week—this trait indicates whether a user has a due date within seven days for a loan account with a balance greater than zero. (ECOM-6825)
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Loan balance for next due payment—this trait describes the balance of a user's loan account for their next due payment. The balance is associated to the earliest unpaid due date, assuming they have more than one loan with the FI. (ECOM-5170)
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CardSwap registered cards—this trait indicates whether a user has a card registered in CardSwap. FIs can use this trait for campaigns targeting users to register a card in CardSwap. (ECOM-6717)
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FIs can use the following traits for campaigns targeting users enrolled in Biller Direct:
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Users enrolled in Biller Direct—this trait indicates whether a user is enrolled in Biller Direct.
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Number of bills in Biller Direct—this trait describes how many bills in Biller Direct the user has.
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Number of bills in Biller Direct needing user attention—this trait describes how many bills in Biller Direct the user has with an error or hold message. The bill remains on hold until the user acts.
(ECOM-6716)
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