Added traits to the Trait Store
-
Mobile operating system—this trait indicates the last mobile operating system the user accessed their account on. Currently, values include iOS and Android. FIs can use this trait to provide relevant messaging to their target audience. (ECOM-6896)
-
Microbusiness—this trait indicates whether a user is classified as a microbusiness. FIs can use this trait to target microbusiness owners. (ECOM-6490)
-
Commercial users—this trait indicates whether a user is classified as commercial based on transaction data and the types of banking features they’ve historically used. FIs can use this trait to target commercial users. (ECOM-6492)