The introduction of Audience Builder is the first step in Q2 SMART’s modularization of the campaign building workflow. By separating audience-building from campaign-building, we allow for:
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One audience to be used multiple times or for multiple campaigns.
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The ability to target Composable Dashboard content blocks, allowing a personalized banking experience for the user.
As part of this modularization, Variables: Q2 SMART has made significant enhancements to the audience building capabilities:
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New trait modal with enhanced numeric filtering
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Trait organization through trait tagging
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Global trait-search functionality
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AND/OR statements with traits for enhanced audience segmentation
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Ability to view trait descriptions
To toggle Audience Builder on or off, select the on/off toggle () located near the main menu (
). This toggle allows you to switch back and forth between the new Audience Builder experience and the Legacy audience creation workflow.
Preexisting campaigns that were not built with Audience Builder will now be referred to as Legacy Campaigns. These campaigns will not be available in Audience Builder.
Additionally, user lists will not be available in Audience Builder until a future release. Campaigns requiring a user list should continue to be created and utilized in Legacy Campaigns.
Note
Though no date has been determined yet, Legacy Campaigns will eventually be deprecated and disabled entirely. We encourage FIs to begin creating campaigns with audiences built with Audience Builder as soon as possible.
For more information regarding Audience Builder and the subsequent changes to Q2 SMART, visit Audience Builder and the Audience Builder section of the FAQs.
Added new trait to the Trait Store
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Spike in spending - auto repair expenses—This trait indicates a recent spike in auto repair expenses (part stores, repair shops, towing, etc.) over the last 3 months when compared to prior quarters over the past year. A True value occurs if there’s a spike in spending. A False value occurs if there is normal spending. An Unknown value occurs if a spike cannot be determined due to an insufficient amount of available spending history. (ECOM-7613)
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Fixed an issue where product names from Q2 databases were not populating after a change in core configuration, which resulted in retagging errors within the product tagging interface. Now, product names are populating as expected and products can be tagged appropriately. (ECOM-7821)
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Fixed an issue where email addresses didn't display in survey campaign reports. Now, email addresses should appear as expected. (ECOM-7861)
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Fixed an issue where false adoptions appeared in the campaign report, which resulted in conversions being higher than adoptions. (ECOM-7566)
Note
This fix doesn't clear up existing false conversions, but rather prevents future false conversions from occurring. For more information, see Interpreting report data.