The custom audiences feature in Q2 SMART is now called User lists. This change was made to support future product enhancements related to Audience Builder. User lists allow you to upload pre-curated groups of users into the application. Once uploaded, these lists act like fixed traits (the users included in the list do not dynamically change based on the users' behavior). You can add a user list to a campaign within the User lists tab in the Add a trait to your audience window when creating or editing a campaign.
This change affects the following workflows in Q2 SMART:
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Viewing user lists. To access user lists, select the button in the side menu. The Audiences item in the side menu is now User Lists and the Import a custom audience page is now titled Create a user list.
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Selecting a user list to use within a campaign. To include a user list in a campaign, select the User list tab when adding a trait to your audience and select a valid user list.
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Adding users to an existing user list. To add users to a user list, select Add users to your user list within the User list editor.